Thursday, November 12, 2009

Rewriting the language through Technology

It is very astounding how such internet giants as Google are redefining the existence and lifestyle of a whole new generation. Google Inc. is an American public corporation, earning revenue from advertising and other diverse programs. As of March 31, 2009, the company has 19,786 full-time employees. The company is running thousands of servers worldwide, which process millions of search requests each day and about 1 petabyte of user-generated data every hour. Google right now is the most popular search engine as well as the most popular email service provider as in Gmail. In 2006, it has also bought another giant: YouTube. YouTube is a video sharing website on which users can upload and share videos. YouTube was created in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for 1.65 billion, and is now operated as a subsidiary of Google. These two corporations now under one roof alone shape the daily lives of millions of people worldwide. Such expressions as, "i am going to Google you", or "YouTube it", are now part of the daily language of the younger generation. After every new encounter with a strange or unknown person, what we all do is we go home and Google them in the google search engine. It is surprising how much information is out there about each and every one of us. Actually it is quiet scary. So much for privacy. And YouTube has become the ultimate video sharing tool for millions. Virtually everything is on YouTube. From concert performances of legendary singers to Australian Aborigine dances. From John Doe's birthday party to Mariah Carey's interview with Jay Leno. Actually as I was typing this I was not sure whether Mariah Carey ever was on Jay Leno's show, so I went on YouTube and guess what...I found the interview which I did not know existed. So it is mind boggling and scary how much Google has shaped our everyday lives and our use of language.

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